Master.
The dictionary tells us a master is “someone very skilled or
able in some work or profession”. Legendary service, on the
other hand, is fairly unheard of.
Surely everyone in our audience today has had the opportunity to
have a shopping experience, whether in person or on the phone, in
which the sales person treated them like a long lost friend. There
is something very unique about this sales person - a uniqueness
which every person who would like to increase their value to their
employer would like to understand and clone.
Our speaker, Tom Shay, understands this need, especially after having
spent over twenty five years as a merchant. As a merchant he was
one, and worked to create many, “master salespeople”.
Today, he will share with us his observations and the secrets of
this rare breed of sales people.
During the past fifteen years Tom has been a columnist for over
60 trade magazines, and has authored several books including:
* EZ Cashflow - Cash Management Software
* 100 Profits Plus Ideas for Power Promoting
Tom will have some of his books for sale at the end of his presentation
today.
As a merchant he was elected to Who’s Who in the South and
Southwest. He is also a professional member of the National Speakers
Association and has earned the Certified Speaking Professional (CSP)
distinction, an honor that has been earned by less than 7% of the
speakers worldwide. Let’s welcome Tom Shay.
To
the person who will introduce me:
Today,
you and I are a team. The better job YOU do, the better job I will
be able to do for your event. You have the opportunity to set the
stage and tell the audience what to expect from me. I want them to
enjoy themselves as well as receive information to help them increase
their business.
Please:
1. Practice this several times.
2. Avoid saying things like, "I am reading it just like he wrote
it."
3. Don't add anything without discussing it with me first.
4. Show the level of excitement in your introduction that you hope
the audience will have for the presentation.
Finally ... THANK YOU for your help. Your role will help make this
a presentation the audience will long appreciate.
Tom Shay
