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Owning
and managing a business - there is not a more honorable profession to
be a part of. Whether an individual is taking their life savings to
begin or buy a business, or is the head of a group of stores, this industry
presents some of the most unique challenges.
Unfortunately, while there are more and more new businesses, the failure
rate is at an extremely high level. Also unfortunate is the fact the
majority of business failures are due to actions, and inactions by those
in a position to change this fate.
Knowing
this to be true, you can understand the topic of todays presentation,
Small businesses dont die, they
inadvertently commit suicide is an unfortunate fact. Our speaker,
Tom Shay, knows the ins and outs of business as he is a fourth generation
merchant with over twenty five years of experience.
During the past fifteen years Tom has been a columnist for over 60
trade magazines, and has authored several books including:
* EZ Cashflow - Cash Management Software
* 100 Profits Plus Ideas for Power Promoting
Tom will have some of his books for sale at the end of his presentation
today.
As a merchant he was elected to Whos Who in the South and Southwest.
He is also a professional member of the National Speakers Association
and has earned the Certified Speaking Professional (CSP) distinction,
an honor that has been earned by less than 7% of the speakers worldwide.
Lets welcome Tom Shay.
To the
person who will introduce me:
Today,
you and I are a team. The better job YOU do, the better job I will be
able to do for your event. You have the opportunity to set the stage
and tell the audience what to expect from me. I want them to enjoy themselves
as well as receive information to help them increase their business.
Please:
1. Practice this several times.
2. Avoid saying things like, "I am reading it just like he wrote
it."
3. Don't add anything without discussing it with me first.
4. Show the level of excitement in your introduction that you hope the
audience will have for the presentation.
Finally ... THANK YOU for your help. Your role will help make this a
presentation the audience will long appreciate.
Tom Shay
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