Have you ever walked into a business and spent more money than you planned? There were probably a lot of those items that you decided to pick up at the last moment. And then there were sections of the business that you wandered into, introducing you to items that you did not know that this business stocked. What may have intended to be a quick five minute "in and out" for a small purchase has turned into a much lengthier visit, and a lot more money spent.

If we were to ask the owner or manager about their business, we would likely find that their average ticket size and their sales per square foot are much higher than other similar or nearby businesses.

These occurrences did not happen by chance. You can get the same type of results in your business by implementing the ideas that Tom Shay is going to share with us today.

During the past fifteen years Tom has been a columnist for over 60 trade magazines, and has authored several books including:
* EZ Cashflow - Cash Management Software
* 100 Profits Plus Ideas for Power Promoting
Tom will have some of his books for sale at the end of his presentation today.

As a merchant he was elected to Who’s Who in the South and Southwest. He is also a professional member of the National Speakers Association and has earned the Certified Speaking Professional (CSP) distinction, an honor that has been earned by less than 7% of the speakers worldwide. Let’s welcome Tom Shay.

To the person who will introduce me:
Today, you and I are a team. The better job YOU do, the better job I will be able to do for your event. You have the opportunity to set the stage and tell the audience what to expect from me. I want them to enjoy themselves as well as receive information to help them increase their business.

Please:
1. Practice this several times.
2. Avoid saying things like, "I am reading it just like he wrote it."
3. Don't add anything without discussing it with me first.
4. Show the level of excitement in your introduction that you hope the audience will have for the presentation.

Finally ... THANK YOU for your help. Your role will help make this a presentation the audience will long appreciate.
Tom Shay