In
the movie, "The Wizard of Oz", one of Judy Garland's famous
lines as the starring role of Dorothy is, "This doesn't look
like Kansas, Toto!"
Retailing today is a lot like Dorothy's observation. It doesn't look
a lot like it used to. Our speaker today knows very well what retailing
was like, and what it can be like; he, himself is a fourth generation
retailer with over a quarter of a century experience as a successful
independent retailer.
As a native of Fort Smith, Arkansas, you'll appreciate his references
to "Razorback red" slippers as he shares with us, ideas
for not only surviving, but thriving in today's world which bears
a strong resemblance to the topsy turvey situation Dorothy saw.
During the past fifteen years Tom has been a columnist for over
60 trade magazines, and has authored several books including:
* EZ Cashflow - Cash Management Software
* 100 Profits Plus Ideas for Power Promoting
Tom will have some of his books for sale at the end of his presentation
today.
As a merchant he was elected to Who’s Who in the South and Southwest.
He is also a professional member of the National Speakers Association
and has earned the Certified Speaking Professional (CSP) distinction,
an honor that has been earned by less than 7% of the speakers worldwide.
Let’s welcome Tom Shay.
To
the person who will introduce me:
Today, you and I are a team. The better job YOU do, the better job
I will be able to do for your event. You have the opportunity to set
the stage and tell the audience what to expect from me. I want them
to enjoy themselves as well as receive information to help them increase
their business.
Please:
1. Practice this several times.
2. Avoid saying things like, "I am reading it just like he wrote
it."
3. Don't add anything without discussing it with me first.
4. Show the level of excitement in your introduction that you hope
the audience will have for the presentation.
Finally
... THANK YOU for your help. Your role will help make this a presentation
the audience will long appreciate.
Tom Shay
