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Deciding
the prices for the goods and services you
offer to your customers - without question one of the most difficult
jobs a buyer faces.
Unfortunately, we too often fail to recognize the items we need to have
low prices on. Even worse, there are usually hundreds of items where
we are priced too low and leave those profit dollars in the pockets
of our customers.
During his twenty five plus years as a merchant, Tom Shay studied strategies
for pricing goods and services, and applied them within the family business.
Today, we will benefit from these efforts as Tom will show the intricate
details of these techniques. One dealer having attended this event reported
to Tom he had increased his profits by $79,000 as a result of
attending the presentation you are about to hear.
During the past fifteen years Tom has been a columnist for over 60
trade magazines, and has authored several books including:
* EZ Cashflow - Cash Management Software
* 100 Profits Plus Ideas for Power Promoting
Tom will have some of his books for sale at the end of his presentation
today.
As a merchant he was elected to Who’s Who in the South and Southwest.
He is also a professional member of the National Speakers Association
and has earned the Certified Speaking Professional (CSP) distinction,
an honor that has been earned by less than 7% of the speakers worldwide.
Let’s welcome Tom Shay.
To the
person who will introduce me:
Today,
you and I are a team. The better job YOU do, the better job I will be
able to do for your event. You have the opportunity to set the stage
and tell the audience what to expect from me. I want them to enjoy themselves
as well as receive information to help them increase their business.
Please:
1. Practice this several times.
2. Avoid saying things like, "I am reading it just like he wrote
it."
3. Don't add anything without discussing it with me first.
4. Show the level of excitement in your introduction that you hope the
audience will have for the presentation.
Finally ... THANK YOU for your help. Your role will help make this a
presentation the audience will long appreciate.
Tom Shay
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