Advertising
is one of the most difficult aspects of management within a business
today with many businesses spending as much for advertising as they
achieve in profits. And as John Wannamaker of the famous department
store family noted, “Half of our advertising works. I just don’t
know which half.”
While businesses continue to spend a tremendous amount of money to
find new customers, a fraction of this amount is all that is necessary
to keep a current customer by instead learning to promote. Unfortunately,
most businesses cannot afford an advertising agency to assist in creating
unique promotional ideas. Today’s speaker is here to help us
solve the problem.
As you can already see by the posters on the wall, we are going to
have a seminar which itself is as unique as some of the promotions
we will discuss.
During the past fifteen years Tom Shay has been a columnist for
over 60 trade magazines, and has authored several books including:
* EZ Cashflow - Cash Management Software
* 100 Profits Plus Ideas for Power Promoting
Tom will have some of his books for sale at the end of his presentation
today.
As a merchant he was elected to Who’s Who in the South and Southwest.
He is also a professional member of the National Speakers Association
and has earned the Certified Speaking Professional (CSP) distinction,
an honor that has been earned by less than 7% of the speakers worldwide.
Let’s welcome Tom Shay.
To
the person who will introduce me:
Today, you and I are a team. The better job YOU do, the better job
I will be able to do for your event. You have the opportunity to set
the stage and tell the audience what to expect from me. I want them
to enjoy themselves as well as receive information to help them increase
their business.
Please:
1. Practice this several times.
2. Avoid saying things like, "I am reading it just like he wrote
it."
3. Don't add anything without discussing it with me first.
4. Show the level of excitement in your introduction that you hope
the audience will have for the presentation.
Finally
... THANK YOU for your help. Your role will help make this a presentation
the audience will long appreciate.
Tom Shay
