Master. The dictionary tells us a master is “someone very skilled or able in some work or profession”.

Legendary service, on the other hand, is fairly unheard of.
Surely everyone in our audience today has had the opportunity to have a shopping experience, whether in person or on the phone, in which the sales person treated them like a long lost friend. There is something very unique about this sales person - a uniqueness which owners, managers, and supervisors would like to understand and clone.

Our speaker, Tom Shay, understands this need, especially after having spent over twenty five years as a merchant. As a merchant he was one, and worked to create, “masters of legendary service”. Today, he will share with us his observations and the secrets of this rare breed of sales people.

During the past fifteen years Tom has been a columnist for over 60 trade magazines, and has authored several books including:
* EZ Cashflow - Cash Management Software
* 100 Profits Plus Ideas for Power Promoting
Tom will have some of his books for sale at the end of his presentation today.

As a merchant he was elected to Who’s Who in the South and Southwest. He is also a professional member of the National Speakers Association and has earned the Certified Speaking Professional (CSP) distinction, an honor that has been earned by less than 7% of the speakers worldwide. Let’s welcome Tom Shay.

To the person who will introduce me:

Today, you and I are a team. The better job YOU do, the better job I will be able to do for your event. You have the opportunity to set the stage and tell the audience what to expect from me. I want them to enjoy themselves as well as receive information to help them increase their business.

Please:
1. Practice this several times.
2. Avoid saying things like, "I am reading it just like he wrote it."
3. Don't add anything without discussing it with me first.
4. Show the level of excitement in your introduction that you hope the audience will have for the presentation.

Finally ... THANK YOU for your help. Your role will help make this a presentation the audience will long appreciate.
Tom Shay