Your company spends large amounts of time and money to exhibit your products and services at a trade show. Yet, for too many vendors the results do not justify the expense. This is a situation which can be changed.

As a manufacturer, wholesaler, and retailer, our speaker today has participated in every aspect of finding ways to attract retailers to an exhibit. Today, on behalf of our organization, Tom Shay will be sharing with you, his many years of experiences and techniques.

His presentation is entitled, “Making Fly Paper work. Finding the molasses which attracts buyers to your exhibit.” We invite you to sit back, enjoy and participate as Tom deals with this sticky topic.

During the past fifteen years Tom has been a columnist for over 60 retailer oriented trade magazines, and has authored several books including:
* EZ Cashflow - Cash Management Software
* 100 Profits Plus Ideas for Power Promoting
Tom will have some of his books for sale at the end of his presentation today.

As a merchant he was elected to Who’s Who in the South and Southwest. He is also a professional member of the National Speakers Association and has earned the Certified Speaking Professional (CSP) distinction, an honor that has been earned by less than 7% of the speakers worldwide. Let’s welcome Tom Shay.

To the person who will introduce me:

Today, you and I are a team. The better job YOU do, the better job I will be able to do for your event. You have the opportunity to set the stage and tell the audience what to expect from me. I want them to enjoy themselves as well as receive information to help them increase their business.

Please:
1. Practice this several times.
2. Avoid saying things like, "I am reading it just like he wrote it."
3. Don't add anything without discussing it with me first.
4. Show the level of excitement in your introduction that you hope the audience will have for the presentation.
Finally ... THANK YOU for your help. Your role will help make this a presentation the audience will long appreciate.
Tom Shay