Being
a sales representative is no easy task. The problems a retailer faces
are no smaller or fewer for a sales representative.
Our speaker today has walked in our shoes before. But more importantly,
he has walked in the shoes of a dealer for over 25 years. From his
experience as a sales representative, dealer, and a consultant to
the trade, Tom Shay brings today, ideas for tools which you can use
to enhance your relationship with dealers.
Tom’s list of 9 tools you can use will elevate you and the products
and services you represent above the competition. More importantly,
it will help you to develop the competitive edge that is necessary
to get a dealer away from price shopping and cherry picking your line.
Tom’s topic today is, “Creating Merchants that must have
YOU!”
During the past fifteen years Tom has been a columnist for over
60 dealer oriented trade magazines, and has authored several books
including:
* EZ Cashflow - Cash Management Software
* 100 Profits Plus Ideas for Power Promoting
Tom will have some of his books for sale at the end of his presentation
today.
As a merchant he was elected to Who’s Who in the South and Southwest.
He is also a professional member of the National Speakers Association
and has earned the Certified Speaking Professional (CSP) distinction,
an honor that has been earned by less than 7% of the speakers worldwide.
Let’s welcome Tom Shay.
To
the person who will introduce me:
Today,
you and I are a team. The better job YOU do, the better job I will
be able to do for your event. You have the opportunity to set the
stage and tell the audience what to expect from me. I want them to
enjoy themselves as well as receive information to help them increase
their business.
Please:
1. Practice this several times.
2. Avoid saying things like, "I am reading it just like he wrote
it."
3. Don't add anything without discussing it with me first.
4. Show the level of excitement in your introduction that you hope
the audience will have for the presentation.
Finally
... THANK YOU for your help. Your role will help make this a presentation
the audience will long appreciate.
Tom Shay
