Tom Shay said it all started as a result of a presentation just like today. One of the people in attendance filled out one of the postcards that you will be asked to fill out shortly. And when they gave it back to Tom, it had the title of today's presentation on it, in the form of a question. It read, "Tom, what would you consider to be the characteristics of a successful merchant?"

And from that experience, years of personal observation, and a lot of research, today's presentation was created. This presentation might be considered to that movie in which the magic mirror was asked, "Mirror, mirror on the wall. Who is the fairest of them all?"

We aren't looking for the fairest today, but with Tom's help we are going to ask the question of, "What are the characteristics of a successful merchant?" And hopefully the image in the mirror will be ourselves.

During the past fifteen years Tom has been a columnist for over 60 trade magazines, and has authored several books including:
* EZ Cashflow - Cash Management Software
* 100 Profits Plus Ideas for Power Promoting
Tom will have some of his books for sale at the end of his presentation today.

As a merchant he was elected to Who’s Who in the South and Southwest. He is also a professional member of the National Speakers Association and has earned the Certified Speaking Professional (CSP) distinction, an honor that has been earned by less than 7% of the speakers worldwide. Let’s welcome Tom Shay.

To the person who will introduce me:

Today, you and I are a team. The better job YOU do, the better job I will be able to do for your event. You have the opportunity to set the stage and tell the audience what to expect from me. I want them to enjoy themselves as well as receive information to help them increase their business.

Please:
1. Practice this several times.
2. Avoid saying things like, "I am reading it just like he wrote it."
3. Don't add anything without discussing it with me first.
4. Show the level of excitement in your introduction that you hope the audience will have for the presentation.

Finally ... THANK YOU for your help. Your role will help make this a presentation the audience will long appreciate.
Tom Shay

Profits+Plus
P.O. Box 1577
St. Petersburg, Fl 33731
(727) 464-2182
Fax: (727) 898-3179

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