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Introduction for Tom Shay presenting
Basic Financials 101!

Most people that are a part of a small business are very knowledgeable about the product and services. The most likely place that we have a weakness is with regard to the financial management of the business.

Our speaker today, Tom Shay, believes that too many have become reliant on bookkeepers and accountants to take care of this most important part of the business. Just as people have made a point to become much more knowledgeable with regard to our doctors and what they do for us, Tom explains that we must have a firm command of the accounting and business management side of our businesses. During our time today, Tom will assist us to gain additional information so that we can become better business owners and managers.

During the past fifteen years Tom has been a columnist for over 60 trade magazines, and has authored several books including:
* EZ Cashflow - Cash Management Software
* 100 Profits Plus Ideas for Power Promoting
Tom will have some of his books for sale at the end of his presentation today.

As a merchant he was elected to Who’s Who in the South and Southwest. He is also a professional member of the National Speakers Association and has earned the Certified Speaking Professional (CSP) distinction, an honor that has been earned by less than 7% of the speakers worldwide. Let’s welcome Tom Shay.

To the person who will introduce me:

Today, you and I are a team. The better job YOU do, the better job I will be able to do for your event. You have the opportunity to set the stage and tell the audience what to expect from me. I want them to enjoy themselves as well as receive information to help them increase their business.

Please:
1. Practice this several times.
2. Avoid saying things like, "I am reading it just like he wrote it."
3. Don't add anything without discussing it with me first.
4. Show the level of excitement in your introduction that you hope the audience will have for the presentation.

Finally ... THANK YOU for your help. Your role will help make this a presentation the audience will long appreciate.
Tom Shay

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