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Introduction for Tom Shay presenting
Advanced Professional Selling Skills!
Many people have sales skills. They have learned what works, and what does not work mostly by trial and error. Today we have the opportunity to take our sales skills to a new level. In addition to see what works, we will learn how and why certain techniques work so that we can take them back to our work to share with others.

As a fourth generation merchant, our speaker today has had the occasion to learn from some very good sales people. His purpose today is to share with us these very special and unique sales techniques.

During the past fifteen years Tom has been a columnist for over 60 trade magazines, and has authored several books including:
* EZ Cashflow - Cash Management Software
* 100 Profits Plus Ideas for Power Promoting
Tom will have some of his books for sale at the end of his presentation today.

As a merchant he was elected to Who’s Who in the South and Southwest. He is also a professional member of the National Speakers Association and has earned the Certified Speaking Professional (CSP) distinction, an honor that has been earned by less than 7% of the speakers worldwide. Let’s welcome Tom Shay.

To the person who will introduce me:

Today, you and I are a team. The better job YOU do, the better job I will be able to do for your event. You have the opportunity to set the stage and tell the audience what to expect from me. I want them to enjoy themselves as well as receive information to help them increase their business.

Please:
1. Practice this several times.
2. Avoid saying things like, "I am reading it just like he wrote it."
3. Don't add anything without discussing it with me first.
4. Show the level of excitement in your introduction that you hope the audience will have for the presentation.

Finally ... THANK YOU for your help. Your role will help make this a presentation the audience will long appreciate.
Tom Shay

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