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E-ret@iler - retail management and merchandising in retail speaker Tom Shay's newsletter

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Introduction for Tom Shay presenting
The 9 Piece Toolbox for your Business!
What if we could create a tool box for you to use in your business? Yes, you might be inclined to include a sandwich, drink and some dessert, but what about those "intangible items" that are so crucial to the success of your business?

What are those "intangible items"? How about job descriptions? Would you include an "open to buy"? Could you use some cashflow management? Well, the hint is that these are three of the inclusions, but as the title states, there are 9 pieces.

Better than a 9 piece dinner from KFC, Tom Shay is bringing to us today a tool box designed to help us improve our businesses.

During the past fifteen years Tom has been a columnist for over 60 trade magazines, and has authored several books including:
* EZ Cashflow - Cash Management Software
* 100 Profits Plus Ideas for Power Promoting
Tom will have some of his books for sale at the end of his presentation today.

As a merchant he was elected to Who’s Who in the South and Southwest. He is also a professional member of the National Speakers Association and has earned the Certified Speaking Professional (CSP) distinction, an honor that has been earned by less than 7% of the speakers worldwide. Let’s welcome Tom Shay.

To the person who will introduce me:

Today, you and I are a team. The better job YOU do, the better job I will be able to do for your event. You have the opportunity to set the stage and tell the audience what to expect from me. I want them to enjoy themselves as well as receive information to help them increase their business.

Please:
1. Practice this several times.
2. Avoid saying things like, "I am reading it just like he wrote it."
3. Don't add anything without discussing it with me first.
4. Show the level of excitement in your introduction that you hope the audience will have for the presentation.

Finally ... THANK YOU for your help. Your role will help make this a presentation the audience will long appreciate.
Tom Shay

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