|
=======================================
e-ret@iler
November 2000
Sent at your request by Profits+Plus Seminars & Tom Shay
=======================================
What you will read in this month's issue of the e-ret@iler:
1. This month's article on the Profits+Plus Seminars website
2. e-ret@iler advisory of the month
3. Other Internet opportunities
4. The resource library available to you
5. Your free subscription to the e-ret@iler
6. Contacting Profits+Plus Seminars & Tom Shay
1.
What's new on the Profits+Plus Seminars website
Each month we post another "take-action" business management
article on the website. Our September article is entitled, "Here's
Looking at You". The article suggests ways in which you should
be looking at your business to see if customers are being exposed to
the maximum number of purchasing opportunities.
With
many e-mail programs, you can click on the link at the end of this sentence
to go immediately to that page on our website. www.profitsplus.org/articlesample1.html
2.
From Herman Group;
* You can get free demographic information, by ZIP code, for your
store. Enter a ZIP and you'll get total population, number of
households, race, gender, income and housing data, and a description
of
the dominant ACORN cluster in the area. ACORN clusters are
categories like "young immigrant families" and "wealthy
seaboard
suburbs." Demographic
Information
Employees will be more difficult to come by
Smart retailers will use technology - smart kiosks
Get the customers e-mail address
Some customers will call for items - don't want to go to store and don't
trust online ordering
Employees will get more personal with customers
Create a shopping experience to include socializing and entertainment
3.
Other Internet Opportunities
I want to invite you to visit a couple of other websites, and make a
point to subscribe to their electronic newsletters.
The first is another retail guru, my friend and partner - Debbie Allen.
You can visit Debbie's website at www.DebbieAllen.com
The
second is a company that provides computer systems to retailers at a
very affordable price. You can go to www.directpos.com to not only subscribe
to their newsletter, but to inquire about the system they can help you
design for your business.
4. The resource library at profitsplus.org
Don't forget to visit the website to see the resources we have created
specifically for retailers. You can click this link to go immediately
to that page. Resources
5.
Your free subscription to the e-ret@iler
The
subscriber list to the e-ret@iler is shared with no one. Period.
6.
Contacting Profits+Plus Seminars & Tom Shay
Thank you for inviting us onto your desktop, and taking the time to
read our newsletter. We trust you have received some business building
ideas from it, as we look forward to seeing you again next month.
Visit our website at www.profitsplus.org
Contact us at
Get your profits plus,
Tom Shay
|
