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e-ret@iler
September 2002
Sent at your request by Profits+Plus Seminars & Tom Shay
1.
The article of the month on the Profits+Plus website: What's wrong with
this picture?
2. e-ret@iler advisory of the month: Dreaming
3. A link to a series of articles on pricing
4. The September 2002 e-ret@iler contest and the prizes
5. New Products coming from Profits+Plus
6. Our Power Promoting Idea of the Month:
7. Your free subscription to the e-ret@iler
8. Contacting Profits+Plus Seminars and Tom Shay
Print
this month's e-retailer so you can use it as a plan of action in your
business
1.
Doing Your Market Homework
Our September article on the Profits Plus website is entitled, "What's
wrong with this picture?"
Taking from several situations we have witnessed first hand, this month's
article talks about managers, hiring, and the necessary ingredients
for developing a great store manager or becoming a great store manager.
Check
here if you plan to use this in your business
2.
September 2002 e-ret@iler advisory: Dreaming
A business owner who has been a reader of this column from the beginning
shared with us an article by Chris Widener. Working to achieve your
dreams is the topic, and in the article, Chris concedes that achievement
is not easy. What he shares with you is the concept of breaking down
achievement into steps. Take a look at these to see if they can help
you in your personal and business efforts.
Dream
It - "What if?" Become a dreamer. Don't allow your own negative
thinking discourage you. Life is too short to not try.
Believe It - It must be big, but believable. What needs to happen for
your dream to be achieved? Who has to help? And of course, you have
to work hard.
See It - See the dream in your mind as being achieved.
Tell It - As you tell others, you will hear yourself talking about it.
And you don't want to look silly by just talking. Now you will have
to work on the dream.
Plan It - How are you going to achieve it? Make an overall plan, set
a time line, and review both of them frequently.
Work It - Oh yeah, this is the tough part. And if you are really committed
to your dream, you will set aside some time every day to work on it.
Dreams do not come free, easy, or without your commitment to work.
Enjoy It - Take the time to relax and appreciate your effort. And when
you have achieved it, never (I mean never) say, "I was lucky".
The great achievers know the dream was achieved not by luck, but by
their commitment.
Check
here if you plan to use this in your business
3.
A link to another great business article
Many of you have heard me speak on the topic of how to price products.
I teach very specific techniques for improving your bottom line by identifying
groups of products within your business. I also teach a strategy of
using your computer to create "variable pricing". Last week
I found this series of articles that approach pricing from a different,
and complimenting, viewpoint. It provides you with a plan to identify
where you want to be within an overall price image - are you the discount
business, the "top drawer" image business, or something in
between? This will help you figure out your place in your market place.
Enjoy! (Sorry about all of the pop ups that will occur with that article.
They do have to sell sometime.)
"Pricing
Strategy".
Check
here if you plan to use this in your business
4.
Our September e-ret@iler contest and the prizes:
We have a new presentation for 2003 that is unique not only in content,
but that it has two names. In a keynote format, the presentation is
entitled, "Characteristics of a successful business". In a
seminar format, the presentation is entitled, "How to become a
___ star business". The question for September is, "How many
stars?"
If
you own a copy of our green book, "100 Ideas for Power Managing",
then you are surely going to want the newest book in the series, "100
New Profits+Plus Ideas for Power Managing". This book, it is yellow,
takes up where the last one ended with an entirely new batch of unique
promotional ideas you can use to get your customers to return time and
again without having to use the traditional advertising methods.
To
win your free copy of "100 New Profits+Plus Ideas for Power Managing,
send an e-mail with your name, mailing address, and correct answer to
this question:
How
many stars in the, "How to become a ___ star business"? The
answer is on the website. Just follow this link to quickly and easily
find the answer and claim your prize.
Tom's presentation topics.
Check
here if you plan to enter the contest
5.
New products from Profits+Plus
We are thrilled to announce that there are two new books available from
Profits+Plus. If you have purchased the first two books in the series
(the blue and green books - Power Promoting and Power Managing, respectively)
then you will want to get the next two in the series.
The
third book in the series (the red book) is 100 More Profits+Plus Ideas
for Power Promoting, and the fourth book in the series (the gold book)
is 100 New Profits+Plus Ideas for Power Managing. Visit our Resources
page to order yours today. If you are online now, here is a link to
that page.
Resources Page
Check
here if you plan to order these books for use in your business
6.
Our Power Promoting Idea of the month: Create humorous apparel
Several of the neatest promotional ideas we have seen come from businesses
that have used their customers to do their promoting for them by using
t-shirts, sweat shirts, and caps.
One
business uses t-shirts that have an imprint of popular sport fish on
the front pocket and back. Of course, there is the advertising for their
business on both sides. They change the fish every couple of months,
thus making their shirts somewhat of a "collector's item".
They use the clothing as prizes for many contests as well as selling
them for $16.99.
If
you think this idea could work for your business, click on this link
to our friends at Screen
Graphics who will help you create a great looking t-shirt for your
business.
Check
here if you plan to use this idea in your business
7.
Your free subscription to the e-ret@iler
If you have received this edition of the e-ret@iler by way of someone
passing it onto you, you can get a free subscription list by clicking
on this link and putting the word "subscribe" in the body
or reference line of the e-mail.
You can also visit the website and click on the e-retailer logo to subscribe.
8.
Contacting Profits+Plus Seminars and Tom Shay
Thank you for inviting us to your desktop, and taking the time to read
our newsletter. We trust you have received some business building ideas
from it as we look forward to seeing you again next month.
Make
an effort to locate and do business with other small businesses! Let's
keep our money "in the family".
God
Bless America!
Get
Your Profits+Plus,
Tom Shay
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