1. The article of the month on the Profits+Plus website: Customer Service At Its Best
2. e-ret@iler advisory of the month: The Small Business Journal
3. The July 2002 e-ret@iler contest and the prizes
4. New Products from Profits+Plus
5. Our Power Promoting Idea of the month: Maximize your receipts to customers
6. Your free subscription to the e-ret@iler
7. Contacting Profits+Plus Seminars and Tom Shay

1. Doing Your Market Homework
Our July article on the Profits Plus website is entitled,
"Customer Service At Its Best".
In addition to a great story about a very young business person named Johnny, the article talks about ways to create rewards for your staff as they increase sales for your business. I think you will find several neat ideas that you can use in your business.

2. July 2002 e-ret@iler advisory: The Small Business Journal
Recently I ran across a great article that I think is of interest to readers of the e-retailer. The article is on a website entitled, "The Small Business Journal" and is entitled "9 tips to increase the odds of your success in a small business". If you are reading the e-retailer while you are online, here is a link to that site.
(The article we refer to is no longer posted on their website)

3. Our July e-ret@iler contest and the prizes: When is the celebration?

This month contains Independent Retailer's Week, celebrating all of the hundreds of thousands of small businesses in Canada and the United States. This is an excellent opportunity for you to get the local media and other area businesses involved. One way is to let the local radio or television know and invite them to highlight a business of the hour.

The question of the month is to ask, "What are the dates of Independent Retailer's Week for 2002?" Answer the question and you will receive your choice of our two new books: 100 More Profits+Plus Ideas for Power Promoting or 100 New Profits+Plus Ideas for Power Managing. Be sure to include your mailing address.

Our winner from last month is Hythe Mann from Rice Lake, Wisconsin. Hythe won a package from Debbie Allen worth $150.

And, a special edition contest from Profits+Plus.
We are looking for photographs taken in and out of your business. We need them for two reasons, the first is that we need some photos of store layouts and merchandising ideas so that we can add them to a couple of our presentations. Of course the photos we will be using will come from businesses that are doing a correct job of merchandising.

The second reason we are looking for photos is that we are working on a new product that we hope to release this winter. It will be a screen saver for use at your home or business. As we figure you are probably tired of "Flying Toasters" and other varieties of screen savers, we are creating one that is specific for a small business. The photos we are looking for will be a part of the background. This contest will be ongoing for several months, and each month we will award two prizes. The prize for this contest will be a complete set of tools from Tom Shay - over $113 worth of tools for your business.

Your entry can be sent electronically or by mail. The mailing address is PO Box 1577, St. Petersburg, Fl 33705, and the e-mail address is
Please note that in submitting your photo you are giving us permission to use your photo in the merchandising presentation and/or the screen saver.

4. New products from Profits+Plus
We are thrilled to announce that there are two new books available from Profits+Plus. If you have purchased the first two books in the series (the blue and green books - Power Promoting and Power Managing, respectively) then you will want to get the next two in the series.

The third book in the series (the red book) is 100 More Profits+Plus Ideas for Power Promoting, and the fourth book in the series (the gold book) is 100 New Profits+Plus Ideas for Power Managing. Visit our Resources page to order yours today. If you are online now, here is a link to that page.
Resources Page

5. Our Power Promoting Idea of the month: Maximize your receipts to customers. Whatever type of form you use for a receipt, make sure it includes your business name, address, phone (including area code) and some additional information such as your hours.

6. Your free subscription to the e-ret@iler
Going to change your Internet provider soon? Creating a new e-mail address for yourself? If so, be sure to let us know so that we can keep the e-ret@iler coming to you.

It is the best way to make sure you do not miss an issue.

If you have received this edition of the e-ret@iler by way of someone passing it onto you, you can get a free subscription list by clicking on this link and putting the word "subscribe" in the body or reference line of the e-mail.

You can also visit the website and click on the e-retailer logo to subscribe.

7. Contacting Profits+Plus Seminars and Tom Shay
Thank you for inviting us onto your desktop, and taking the time to read our newsletter. We trust you have received some business building ideas from it as we look forward to seeing you again next month.

Make an effort to locate and do business with other small businesses! Let's keep our money "in the family".

God Bless America!

Get Your Profits+Plus,

Tom Shay

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