The June e-ret@iler contains:

1. The article of the month: Creating a Partnership
2. e-ret@iler advisory of the month: July 17-23
3. Sales tip of the month: Touch Me!
4. Web tip of the month: Amp calculator
5. The contest for June 2005: Town promos
6. Our Power Promoting idea of the month: Have
an evening preview sale
7. Book of the month: Why employees don't do
8. Your e-ret@iler subscription and contacting
Profits+Plus and Tom Shay

O => Print the June issue of the e-ret@iler so
you can read it at your leisure.

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1. Article of the month: Creating a partnership

When we released a new book two years ago entitled
"How to become the Preferred Vendor - 251 Strategies
for doing more business with retailers", we did so
because we were hearing too often from retailers
about the problems they were having with vendors
and their sales representatives. This articles
tells about the uniqueness of partnerships with
sales representatives. And having one of these
partnerships is not a matter of luck. It happens
because the retailer is making efforts to improve
themselves and keeping their eyes open to find such
a valuable aide. Click on this link to see the
article of the month.

Creating a partnership

O <= After printing the June e-ret@iler, check
here if you plan to read the article of the month.

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2. e-ret@iler advisory of the month: July 17-23

The folks at Hallmark are truly the pros at
creating a new holiday to get customers in the
buying spirit. However, I don't thing they will
creating one to celebrate what we have in common
with them - being independent businesses.

July 17-23 celebrates that very thing - those
people that are independent retailers. Visit
this page on our site to get some ideas of
how you can participate.

National Independent Retailers Week

O <= After printing the June e-ret@iler, check
here if you plan to do something for National
Independent Retailers Week.

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3. Sales tip of the month: Touch me!

Wasn't this a line from a 60's song? Maybe so,
but it should definitely be something that
every person should be thinking about when
they talk with a customer face to face. When
you can get a customer to touch the item you
are wanting them to purchase, the chances of
them making the purchase go up by about 14%.

When you are having your staff meetings try
practicing ways of getting customers to touch
the merchandise and watch that sales increase.

O <= After printing the June e-ret@iler, check
here if you plan to use this tip.

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4. Web tip of the month: AMP Calculator

This is one neat tool that we have created on
the Profits+Plus website. It helps you to design
your annual Advertising, Marketing and Promotional
budget. It walks you through the process of
creating your weekly efforts. Your LIFETIME
investment for this tool is $40. Take a look
at this sample of the calculator to see how it
can help you in your business. Even if you
don't order the AMP calculator, utilize the
format of the sample AMP calculator to maximize
your advertising, marketing and promotional
efforts.

See the sample AMP Calculator

O <= After printing the June e-ret@iler, check here
if you plan to look at the AMP calculator.

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5. The contest for June 2005: Town promos

We are working with a group in which one of the
projects is developing promotions for a downtown
organization of businesses. We know that the best
ideas come from our readers so we are asking
you for your best. Entries for the June 2005
contest must be a promotional event for a downtown
group of businesses. We need the details of what
the event was, the number of days involved, and
the results.

Winners will receive a copy of a new product we
have just developed - a CD version of most all
of the calculators on the Profits+Plus website.
This new product, the "Essential Business Tools"
CD will be available for $20 soon, but winners of
the June contest will receive one free.

Be sure to include your mailing address with your
entry. The first 10 great entries will win the
Essential Business Tools CD.

O <= After printing the June e-ret@iler, check
here if you plan to enter the contest.

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6. Our Power Promoting idea of the month: Have
an evening preview sale

Whether it is a newspaper, radio, television
or direct mail advertising effort, you can add
a lot of extra "punch" to your efforts by
having a preview sale on the evening before
your advertising reaches the public.

If your business is open evenings, then closing
early and covering the windows to add to the
mystique of your preview sale. Sending postcards
to your database makes for a great event.

Don't forget to include refreshments, entertainment
and door prizes. You'll not only reward your
best customers for their loyalty but you will
get an early gauge of what items will be your
best sellers.

Where do we get all of these ideas for Power
Promoting? As you visit the resource center
on the Profits+Plus website, take a look at
the book with the blue cover and the one with
the red cover. The Ideas books are a great way
to jump start your store with some unique
promotional ideas. Each of these books is
only $9.95 US.

Click on the link below to visit the Resource center
to order these books. There are two promotional
ideas books and two management ideas books in
the 100 Profits+Plus Ideas series of books.

Order the Ideas books series

O <= After printing the June e-ret@iler, check here
if you plan to visit the Resources Page to order
the Ideas books.

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7. Book of the month: Why Employees Don't Do What
They're Supposed To Do And What To Do About It
by Ferdinand F. Fournies

Quite a long title and quite a good book. When
you open this book, take a close look at the
table of contents and you will quickly see how
this book has fascinating and invaluable information
to assist a business owner in coaching their
staff for maximum results.

If you have already read this book, or are looking
for more books to read, click on this link to
see our book referral list.

Book Referral List

O <= After printing the June e-ret@iler, check here
if you plan to read the book of the month.

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8. Your e-ret@iler subscription and contacting
Profits+Plus and Tom Shay

On a personal note, I have a very special
request to ask of the thousands of readers
of our e-retailer. My father, Frank Shay is
in the hospital and having some ongoing
problems with regard to a heart attack he suffered
last week. Likewise, my mother, Shirley Shay is
under a lot of pressure as she stays by his
bedside day and night. I would greatly appreciate
your prayers for both of them.

The subscription is free. Just remember if you
are changing your Internet service provider, you
will need to enter your new e-mail address
to keep the e-ret@iler coming.

Here is a link to the front page of the site
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Subscribe to the e-ret@iler

Contacting us is just as easy:
The phone is 727-464-2182
The fax is 727-898-3179
The mailing address is:
PO Box 1577
St Petersburg, Fl 33731 USA

And click on this link to send an e-mail:

Thanks for visiting with us this month. We
appreciate your taking time from your
busy schedule. Our goal is to help you and
your business to become more profitable. We hope
we have done that.

We encourage you to seek out and do business
with other independently owned businesses. If
you are wanting people to do business with you
because you are a locally owned business, then
it stands to reason that we should be doing
what we are asking others to do.

Get your Profits+Plus. May God bless you and yours.
We will see you in July. And thanks for the prayers.

Tom Shay

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