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Business Building Ideas for January from Profits+Plus & Tom Shay
e-ret@iler
January 2003 - Our 38th issue
Sent at your request by Profits+Plus Seminars & Tom Shay


The article of the month on the Profits+Plus website: The Legacy of The Family Business
e-ret@iler advisory of the month: Celebrate March 29 - Mom and Pop Business Owners Day
The January 2003 e-ret@iler contest and the prizes
AMP calculator now available!
Our Power Promoting Idea of the Month: Clearing out the old stuff
Your free subscription to the e-ret@iler
Contacting Profits+Plus Seminars & Tom Shay

=> Print this month's e-retailer so you can use it as a plan of action in your
business!

The Legacy of The Family Business
The January article has only been seen by those who have purchased
or won a copy of our CD e-book, What does Tom say? It reflects for those
of us who have come from multi generation families in business and asks what
we are going to do about the next generation. I hope you enjoy it. The title of the
article is, "The Legacy of The Family Business".

O <= Check here if you plan to use this in your business

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January 2003 e-ret@iler advisory: Mom and Pop Business Owners Day - March 29

Hallmark Cards may be the master at finding a way to create an event and selling their products as they encourage consumers to participate. Youcan also have an event. Now is the time to begin planning for Saturday, March 29,as it is Mom and Pop Business Owners Day. You can have a customer appreciation day; decorate the store, and do anything else to create excitement.

Why would you want to do this? A study by the Retail Marketing Institute shows that 70% of customers will go somewhere else if it is more fun to do business there. Years ago the strategy for getting customers may have like the book title, In Search of Excellence. But today, it is In Search of Entertainment. Make sure your business entertains
your customers.

O <= Check here if you plan to use this in your business

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Our January e-ret@iler contest and the prizes: The prize for our winners in January is a copy of our new CD e-book, What else does Tom say?. This book is the 2003 version of our first CD book, Whatdoes Tom say? The CD book contains 50 of Tom's best articles that he has written in the past year for more than four dozen trade magazines.

To win your copy of What else does Tom say?, visit the link below, and answer this question, "What are the names of the new presentations Tom is creating for 2003?" Here is a clue: There are 3 new presentations.
Click on the link to see the presentation page. When you know the answer, send us an e-mail, and be sure to include your name and mailing address so we can send your copy of the CD book.

O <= Check here if you plan to enter the contest

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New product from Profits+Plus: AMP Calculator

Last month we introduced the AMP calculator and offered a special. There was a limit to the number of people who could subscribe at thespecial price of $25 (AMP calculator is sold for $40 annually on the
Profits+Plus website. As several people missed the cut off, we aregoing to offer the $25 special one more time.

Our AMP calculator (which stands for Advertising, Marketing, and Promoting) is now available as an online service. If you have struggled to develop an
annual plan for your business with regard to these three aspects, then we have the tool for you! The AMP calculator will guide you through a series
of questions (Do you want to create an advertising budget as a percentage of gross revenue? How many radio stations will you use? Do you want to set aside a part of this money for last minute opportunities and donation advertising?)
As you answer these questions, the AMP calculator will develop this plan for you and even assist you in creating themes and names for your events.


Better yet, the plan can be revised as often as you need to. Your information will be stored online, and secured by a code that only you will know. All
of this service is available to you for only $40 per year. We have a special for the first 25 respondents. Call our office at 727-464-2182 with your credit
card information, and you can get your first year of AMP calculator for only $25. What a great way to start 2003, develop the plan you know you need to
have and save $15. But hurry, only the first 25 people get this special offer.

If you would like to see a sample of the AMP calculator click on the link below. AMP Calculator

O <= Check here if you plan to use this idea in your business

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Our Power Promoting Idea of the month: Clearing out the old stuff

January begins and for many businesses, there is a lot of old merchandisethat needs to go away as new items will be arriving for the spring.

While that item may have been the gem of your eye when you first saw itat a trade show in 2002, the reality is that your customers do not see that item with the thought that they have to have it. Get rid of it, and get your money back to work for you. One of the neat things about business is that you can usually get at least your cost back. Too often we try to clear out old merchandise bystarting with a 10% discount, and letting the merchandise sit for a month before we try for a 20% discount. Make it a great deal for your customers.

Think of giving your customers a great deal as a way to reward them forhaving done business with you during the past year.

The Power Promoting Idea of the month comes from the pages of Tom Shay's 100 Profits+Plus Ideas for Power Promoting. You can click on this link to visit
the resources page to order this book and the other three in the series. Resources Page

O <= Check here if you plan to use this idea in your business

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Your free subscription to the e-ret@iler If someone shared this copy of e-retailer with you, send us an e-mail and put "subscribe" in the body or reference line of the e-mail.
You can also visit the Profits+Plus website and click on the e-retailer logo to subscribe.

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Contacting Profits+Plus Seminars and Tom Shay. This issue is our 38th consecutive edition of the e-ret@iler. We do sincerely thank
you for taking time from your busy work day to read the e-ret@iler. We work hard to write this newsletter, always looking to find more information that can help you make your business more profitable.

You can click on this link to send an e-mail:


Make an effort to locate and do business with other small businesses! Let's keep our money "in the family".

God Bless America!

Get Your Profits+Plus,

Tom Shay

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