for Tom Shay, CSP:
Shay's experiences as a fourth generation merchant provide him with
the knowledge and background to present tried and proven ideas to
assist owners, managers, and staff with the day to day operation of
their business. During the 25 plus years that Tom was a part of the
family business, the stores were ongoing laboratories for the management
and promotional techniques that are the backbone of the seminars that
Tom now produces.
He presents proven and time tried ideas on the topics of: promoting,
customer loyalty, business management design, employee skills development,
and financial control.
A native of Fort Smith, Arkansas, Tom started his first job working
in his grandfather's general store. Tom moved to Florida to join his
parents in the family operation they had purchased in 1971. Over the
next 26 years, the Shay family owned and operated three businesses.
In 1997, Tom sold the business to devote full time to the development
of seminars and writing magazine columns and books.
In addition to providing proven business building ideas through his
writings in over 60 trade publications, Tom has authored EZ Cashflow
- a book teaching how to accurately forecast your next 12 financial
sheets, and a series of books of management tip books beginning with
100 Profits Plus Ideas for Power Promoting and 100 Profits Plus Ideas
for Power Managing. As a speaker, Tom has earned the Certified Speaking
Professional (CSP) distinction, an honor that has been earned by less
than 7% of speakers worldwide.
Tom and his wife Marilyn reside in St. Petersburg, Florida with their
twin sons Darren and Blake.