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E-ret@iler - retail management and merchandising in retail speaker Tom Shay's newsletter

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Business advisory articles for small businesses from Tom Shay's CD e-books, "What does Tom say?" and "What else does Tom say?" Click on the name of the article to see that article, which you can print for free and read at your convenience. Click on either of the book covers to order these CD e-books.

Who has the big hat? - Understanding that customers are the responsibility of everyone
Just do it - part two - Getting employees to do the things you want them to do
Just do it - part one - Getting employees to do the things you want them to do
This little piggy goes to market
- Ideas for attending a trade show
The Need to Show Pride in Your Employees
- Great Employees are Hard to Come By
More than 20 tips that move inventory
- Easy promotions that move inventory
Halt! Who goes there? Friend or foe? - Dealing with a problematic sales representative
How are you counting your music? -
A different way of inventory control
Developing a Resourceful Sales Team
- How and Why to have a great sales team
Dreaming and Planning
- Working ON your business
Legacy of the Family Business - Reflecting on being a part of a wonderful industry
What do you say? - Making the sale by knowing what to say
Creating a Partnership -
Working with sales representatives
They went that a way
- Basics of helping customers in your business
Tag Team Selling
Techniques for salespeople working together
Putting Your Best Foot Forward
Utilizing Fixtures
Little Ideas Make a Difference
Ways of dealing with new competition
Reading is Fundamental
What you can gain from reading trade magazines
Some great reading material
Staying in contact with your customers
Hiring outside the box Finding new employees in nontraditional ways
Round Up the Usual Suspects Marketing to the customers you already have
Be A Hero Understanding our purpose as salespeople
21st Century Profitability Selecting a new computer system
Giving Management Skills to Employees Getting others involved in your business
Are they ever coming back?
- Establishing a strategy for customer retention
With a smile on your face - Establishing a pricing strategy for your business
Reviewing your business insurance - Looking at ways to prevent problems while saving dollars
Polishing the crystal ball - Utilizing a cashflow chart
The key ingredient - Having your staff involved in your business
When it is time to make a change -Deciding to make a change in the product lines you carry
Characteristics of a successful business - Keys to becoming a more successful business
Always ON - Being ON for your customers
Are you a "my"? - Getting the personal ownership in a business
Potato chips - Is your sales floor arranged like a bag of potato chips?
A successful business is like a dishtowel - Knowing when to work and when to enjoy
Carve more market share - Maximizing your share of the market
Leveling the playing field - Competing with the mass merchants
The emblem of a business - How the owner or manager is symbolic of your business
Minefields and mindfields - Determining where the real battles are
Developing a profitable relationship - Working with sales representatives
Healthy, wealthy and wise - A 5 point self examination of your business
The legacy of a family business - Reflecting on being a part of a wonderful industry
Are we having fun yet? - Deciding to sell your business
Problem solving with SARA - A proven technique for solving a customer's needs
The walls of fame - Recognizing your 'famous' customers
What's wrong with this picture? - Providing the necessary ingredients to develop great store managers
Consulting with other dealers - Having a "power lunch" merchant style
Customer service at its' best - Creating rewards for great customer service
Five signs to take off - Preparing Your Business for a Sale
Doing your market homework - Productive things to do after attending a market
The Johnny Appleseed theory - A different way of marketing to your customers
Ring it up! - Owners and managers working on the sales floor
What you do speaks so loud - "Walking the walk" with customer service
The add on sale - Techniques for achieving the add on sale
Ma Bell works here - Maximizing the usage of the telephone
Party time! - Socializing with your employees to improve performance
Retailers don't die, they inadvertently commit suicide! -
Managing with your financial statement - Using your monthly financial statements to make profitable decisions
The opposite of no - Ideas for increasing customer loyalty
Finding profits through your back door - Examining expenses to increase the bottom line
Building a team - The importance of employees working together
Rethinking a way to more profit - Looking at turnover, margins, and dollar contribution
Details make a difference - Changing your advertising style to maximize results
Making the pass - Learning how an owner or manager can involve their staff in waiting on customers
Is it e-tailing or retailing? - Making the Internet a part of your business
Hiring the right employee - Proven techniques to improve your hiring
The sky is not falling - Learning how an owner or manager can involve their staff in waiting on customers
Here's looking at you - Keys to visual merchandising
Masters of legendary service - Observing the traits of sales people who excel
Making direct mail work for you - How to make sale circulars a more profitable advertising method
Using demographics - Gathering information about the customer who shops with you
The price is getting right - Establishing a pricing strategy for your business
How much is enough? - Deciding what your overall margin should be
8 steps to solving customer complaints - Establishing a strategy for dealing with customer complaints
A piece of the pie - Enjoying being a part of an American tradition

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