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 Tom Shay, and Profits Plus
You will find Tom Shay's comments on interesting aspects of business management, what current businesses are doing as well as videos detailing some of the stories that Tom tells during his presentations.
May 14 , 2008
This You Tube video, while not created by Tom Shay, is about the Brown Shoe Company which had the Buster Brown character that many people remember. In this video, you will see details of the original cartoon strip that created Buster Brown, the many products that depicted Buster Brown, and how Buster Brown and his dog, Ty, came to be most recognized for their shoe commercials.
The story of the original, 'Buster Brown'
June 26, 2008
This You Tube video is a commentary by Tom Shay on small businesses that participate in buying groups and franchise programs. Tom points out how there is a responsibility by each to make the relationship work.
Tom Shay, Dairy Queen & Franchising
June 28, 2008
Tom Shay 's commentary on the marketing skills, and lack of skills by both
large and small business. In this You Tube, Tom uses examples from a package shipping service, a bar of soap, and a chocolate bar.
Tom Shay, FedEx Office & Small Business Marketing
June 28, 2008
In his book, "How to become the preferred vendor - 251 strategies for doing more business with retailers", Tom Shay's book dedication is to the late Mr. O.C. North and the many other extraordinary sales representatives that Tom has met. This You Tube video is the story of Mr. O.C. North as filmed from his home.
Tom Shay, and a sales representative legend
June 28, 2008
This You Tube video is about the visit by W.R. "Major" Ray, the person that portrayed the character, in the Brown Shoe company commercials and personal appearances, the dog named Ty, and their visit to Fort Smith, Arkansas. Ty died while making an appearance in Fort Smith. The video concludes with an explanation of Tom Shay's grandfather, Buster Brown.
Tom Shay, and the 'Buster Brown' character visiting Tom's home town
June 30, 2008
Anyone that has ever attended a Tom Shay presentation knows that Tom is very proud of being the fourth generation in a family of distinguished retailers; his great-grandfather, G.W. Brown, his grandfather, Buster Brown, and his father, Frank Shay. In this extended video, Tom is visiting several of the locations of the old family pictures that he shows in his presentations.
Tom Shay and the small town business family tradition
June 30, 2008
Tom has created a series of four videos details the history of the stores that Tom Shay's father, Frank Shay, owned. Tom shares stories based upon the book, "The Way It Was" by S. Jackson Boyce and his experiences growing up in Dardanelle, Arkansas.
Tom Shay's observations of small town business
July 24, 2008
Tom Shay visits BayWalk; a retail development in St. Petersburg, Florida. Local newspaper articles state that the area needs a 'jolt'. Tom thinks that perhaps the area needs to make a decision - who is the target customer.
Tom Shay's thoughts on how Baywalk, a business district needs to determine the target customer
July 24, 2008
Tom Shay observes a local Starbucks that is operating a location more like a progressive independent coffee shop than that of a major national chain. The unique effort of two employees of Starbucks help to make sure that people know about new drinks that Starbucks has to offer.
Tom Shay, Starbucks & the other smoothee shops
July 28, 2008
Purchasing a madras plaid sport coat, Tom Shay discusses the idea of whether a business is deserving of repeat and referral customers. If you want either you have to take the necessary steps to ensure that your initial customer is well served, and is well educated so as to be one that their friends and neighbors ask where your customer does business.
Tom Shay illustrates, "Do you deserve a repeat or referral customer?"
August 4, 2008
Tom Shay goes looking for examples of businesses that have a marketing challenge. When a business targets an upscale customer, how does a customer 'grow up' to the point that they can appreciate and enjoy the upscale product?
Tom Shay asks, "Exclusive or elitist?"
August 4 , 2008
With purchases made from two street vendors in New York, Tom Shay asks the question of why a small business owner is unable to determine what price they should charge for their products and services.
Tom Shay experiences street vendors selling water and water deflectors in their business
August 4, 2008
Looking at the bronze statue of a bull in the financial district of New York, Tom Shay asks readers to think about their attitude and their business. Are they a 'bull' thinker about their ability to be successful? Or are they a 'bear' thinker, believing that their business controls what is happening?
Tom Shay visits the bull of Wall Street
August 4, 2008
Tom Shay looks at businesses that have found new business in 'a new light'. Join Tom as he looks a business that is in need of the services of two other businesses that have found a new way to get past the aspect of being a commodity provider to their customers.
Standing in a beat up parking lot and looking at burnt out signage , Tom Shay asks if you have looked at getting some different types of customers
August 4, 2008
Visiting the flagship store for Macy's in Manhatten, Tom asks about whether or not they are a ship lost at sea in search of where their home port is.
Tom Shay asks about Macy's and where their 'ship' is going
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